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In addition to managing the program clinically and operationally, Paragon Program Directors also have responsibility for marketing these services to referral sources with support from Paragon's Director of Business Development. In markets where we currently operate, Paragon has had great success building strong relationships with physicians, discharge planners, neighboring facilities you may want to partner with, and community organizations such as the Arthritis and Alzheimer's Foundations. These marketing efforts are always closely coordinated with the marketing efforts of the host facility or campus.
Samples of brochures, flyers, and other market materials have been developed with and for our customers are available. Marketing materials are always developed in conjunction with our customers. Customers who partner with Paragon consistently achieve census and outpatient visit growth due to the following activities which are provided as part of our comprehensive program at no extra cost to you:
BUILDING RELATIONSHIPS
Our Program Directors receive ongoing training and mentoring in successful patient referral marketing techniques which include:
- The Basics of Marketing
- Referral Development Process
- Contact List Development
- Marketing Plan
- Assessment Tools
- Operational Tracking Forms
- Marketing Samples & Ideas
90-Day Marketing Plans
Our customers receive assistance with the development of a customized 90-day marketing plan provided by the Director of Business Development which include:
- Goals
- Action Plans
- Projections
- Measurable criteria
Special Events
Paragon helps coordinate community activities such as:
- Physician office and hospital luncheons scheduled throughout the year
- Introductory meetings for referral sources when new Administrators or other key facility personnel are hired
- Meetings with referral sources to introduce Program Directors, answer questions regarding facility programs or develop/implement physician specific programs and protocols
- Marketing and "customer appreciation" events with our partner facilities to continuously attract and retain key referral group loyalties
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